The UK performance and collector car market is changing, and fast. But where others see uncertainty, we see an opportunity.
We’ve been closely tracking these shifts and speaking with sellers, collectors and fellow specialists to understand what’s really going on. If you’re sitting in a high-performance or collectible car, here’s what you need to know.
1. Quality cars are becoming harder to find
Especially the Right Ones.
There are still cars on the market, but the ones buyers actually want?
- Exclusivity
- Low mileage
- Good history and provenance
- Condition
- Spec
Those are getting harder to source by the week.
This is especially true in the premium, performance and supercar segment.
2. Owners are holding back, or stuck in the middle
Some owners who bought big during the peak, GT3s, Ferraris, special-edition AMGs, are now sitting on negative equity. Cars that once dealt a premium may now be worth less than their outstanding finance.
That creates a tough spot:
- Selling means taking a loss
- Keeping it means watching the market shift further
Others are simply choosing to wait it out. Either way, fewer desirable cars are coming to market and pricing remains unpredictable.
3. 2020 effects are still in play
Covid’s long-term impact on the car world is far from over:
- Global supply chains still haven’t fully recovered
- Factory output remains inconsistent
Dealer pipelines are tighter than ever
As a result, stock is limited and what is available often isn’t the ideal spec, or the right deal. The recovery of more stock will take time.
So, what are dealers doing about it?
It’s simple. Quality cars still attract buyers, but expectations need to reflect the current market landscape.
At Sasso, we take a measured, transparent approach:
- If it’s a strong car, we’ll buy it outright, quickly and fairly.
- If it’s a more challenging or specialist vehicle, we’ll take it on SOR (Sale or Return) and put it in front of the right buyers.
- But if you’re looking for top money in a down market, the reality is: we have to buy it right.
This isn’t about undervaluing, it’s about understanding what’s real right now.
Why sellers trust Sasso
Sellers come to us because we move with the market, not against it. Here’s why it works:
- We know how to position rare and high-performance cars in a volatile market
- Straightforward valuations are provided, no false promises
- We move fast, whether it’s a direct purchase or a strategic consignment
- Working with a trusted network of buyers across the UK and Europe
Whether it’s a Porsche GT car, a low-mileage M3 or a future-classic Ferrari, we understand the balance between passion and pragmatism.
The market is changing
Stock is tighter, buyers are pickier and the days of over-inflated premiums are behind us.
If you’re thinking about selling, this is a moment to act with clarity, not hesitation.
Ask yourself: Do you want to sell it or just advertise it?
If you’re ready to move, Sasso Automotive is ready to help you do it properly! Contact the team at [email protected] or call us on +44 (0)1482 847771.